On Communicating Notions of Change
Big ideas are tough going. They don’t occur to most people because abstracts are often unwelcome intrusions into practical, steady lives. The best ideas tend to flow into situations where rapid change is necessary, like business or medical science. Commerce is a hotbed of new ideas because profitability is never permanent – forcing change quite simply helps a company outpace the market. And medicine, tied closely to the business of drugs, patents and health management, also has the added burden of ethical concerns. Change must happen because it ensures profitability, saves lives, improves lives. That’s enough to get a lot of people thinking. But what about social problems that don’t seem as urgent? After the age of ideologies, how can big ideas make people think again?
Despite its promise to rectify social ills, Marxism failed because it couldn’t find a suitable form of government. Karl Marx’s profound insights into political economy became ruthless dogma in the hands of state communism, a beast that he and Friedrich Engels failed to envision when describing post-revolutionary governance in their Communist Manifesto. So we have capitalism, which is less an ideology than an assumption – a belief that the market works and everything in it will find a good and proper place, as long as governments don’t overly interfere.
That might sound naïve, but we should never forget that the market isn’t a thing, much less a thing manipulated by all-powerful corporations or scheming individuals. Sure, there’s manipulation, but it’s of people. The market is a self-regulating social framework – a network of people interacting with other people. Paul Seabright describes it as the meeting place of strangers in pursuit of self-interest, which is not all that different from how I described the importance of familiar strangers to communities in a recent post. And even in its most negative manifestations, this market – our mega-community – can tell us something about the social language of ideas.