A Three Minute Rule for the Cyber Age
Communication is a delicate process; we assume much of it, but understand relatively little. Sure, the social sciences have given us an appreciation of the gap between words and thought, between the labels we give things and the nature of those things. But in our sophistication we insist on more, assuming that what we hear or read is the intended message, even when we know it might not be. Disappointment soon follows. Take the phrase ‘three-minute installation’, for instance. In my opinion it’s a malicious little lie.